The "password sharing" feature of Disney's Disney + streaming service has been abused and officials say it will focus on a crackdown in 2024.
CTOnews.com, August 10 (Xinhua) Disney CEO Bob Iger said on the company's third quarter earnings call yesterday that the "password sharing" of its Disney+ streaming service has been abused, so they will begin to crack down on users'"password sharing" behavior "targeted" in 2024.
"Disney is actively solving the 'account sharing problem' and getting the best choice between paying users and friends and relatives," said Bob Iger, the ▲ Disney + streaming service logo.
Bob Iger also said that later this year, Disney will update its user agreement, add new terms and sharing policies, and crack down on "password sharing" sometime in 2024.
As CTOnews.com reported earlier, Disney also announced today that it will increase the subscription prices of ad-free Disney+ and Hulu starting next month. In addition to these price increases, Disney also announced that it will offer a bundled subscription package of Hulu and Disney+ (both without advertising), and a new bundled subscription package will be launched in the United States on September 6.
Bob Iger has previously said that Disney's Disney+ streaming service is one of Disney's three priorities and will serve as a pillar industry to drive the company's development, so the company is expected to hit the "grey area" that affects revenue.