Alipay may release groups, pay traffic promotion and other new products.

According to news on August 16, the 2023 Alipay partner Conference will be held tomorrow. A group of event-related posters have attracted wide attention recently, with keywords such as "group", "cloud", "live broadcast", "sesame" and "lights". The industry speculates that this may be a new product that Alipay will unveil at the conference. The reporter learned from some technical service providers that prior to this, Alipay has opened a small range of products such as group, live broadcast and paid traffic promotion to merchants and service providers.

Among the above products, "group" and "live broadcast" are the focus of attention by the industry. Among them, although Alipay live broadcast has not yet been officially unveiled, but in the past year, it is not difficult to see that Alipay is focusing on the content of the race track, prior to Alipay in the home life channel specially set up a live channel.

In addition, some service providers also revealed that "lights" may be related to the above-mentioned paid traffic promotion products. "in fact, many merchants are willing to advertise on the Alipay platform, but the platform has been in a state of designated whitelist pilot," said a businessman from the 3C industry.

At last year's 2022 Alipay partner Conference, Alipay upgraded four blockbuster products, namely, Mini Program, life account, merchant voucher and public domain promotion system, and announced an annual investment of 10 billion yuan to support service providers and service providers. The above service providers revealed that compared with last year, this year Alipay moves more frequently, so the conference service providers are also hearing the wind, and a large number of service providers have signed up to participate in the meeting.

As of press time, Alipay has not responded to this.