Dongfeng Motor implements the "transition Action" of New Energy, declaring that it will "manage the three major product brands of 'Dongfeng' in an integrated way."
Thank you, Mr. Air, a netizen of CTOnews.com, for your clue delivery! CTOnews.com, August 16, according to a post by Dongfeng Motor official account, Dongfeng Automobile Group Co., Ltd. today implemented a "transition action" of new energy for Dongfeng passenger vehicles and will make major adjustments to the management system of new energy for independent passenger vehicles.
After inquiry, CTOnews.com learned that Dongfeng Motor will manage the three major product series brands of Dongfeng Fengshen, Dongfeng e π and Dongfeng Nano under the "group integration form". Dongfeng Automobile official said, "this is Dongfeng Company to speed up the implementation of the 'transformation and upgrading three-year action' after the release of the 14th five-year Plan 'Dongfeng' plan and technological innovation 'transition Action'. Comply with the important layout of the rapid development of new energy in the automotive industry.
▲ Tuyuan official account Dongfeng Co., Ltd. said that the group will set up Dongfeng passenger car sales Co., Ltd. and Dongfeng passenger car manufacturing headquarters to manage the marketing and manufacturing of Dongfeng Fengshen, Dongfeng e π and Dongfeng Nano brands under the "Dongfeng" brand.
▲ Tuyuan official account Dongfeng Automobile Dongfeng Company will also further clarify the brand positioning of its three major product lines: "Dongfeng Fengshen will accelerate the transformation from fuel vehicles to energy-efficient vehicles", "Dongfeng e π will be positioned as an electrified brand for the mainstream market", and "Dongfeng Nano is a pure electricity brand for small market segments".
Dongfeng Company said, "Dongfeng Fengshen, Dongfeng e π and Dongfeng Nano product series brands will inherit the Dongfeng parent brand concept of 'quality, Wisdom and Yue' and 'Let cars drive dreams', while retaining differential positioning and coordinated development. Work together to strengthen, optimize and expand the" Dongfeng "brand.
Dongfeng claims that at present, Dongfeng has formed a "fierce" brand facing the luxury electric off-road market in the passenger car field, a "Lantu" brand facing the high-end new energy market, and a new brand pattern of the "Dongfeng" brand facing the mainstream market. can provide customers with a rich and comprehensive series of new energy products, forming a certain scale effect and brand joint force.
