Sega officially acquired Rovio, developer of Angry Birds, for 706 million euros.

CTOnews.com, August 18 (Xinhua)-- Sega officially announced today that it will buy Angry Birds developer Rovio for 706 million euros (CTOnews.com Note: currently about 5.606 billion yuan).

Through this acquisition, Sega hopes to expand its games into the global mobile game market, while Rovio can also expand the platform beyond mobile games.

Sega Sammi Holdings announced the acquisition of Finnish studio Rovio Entertainment in April this year, which is considered a "friendly acquisition". Sega said Rovio's board of directors "agreed to and expressed support for the offer."

Haruki Satomi, President and Chief Executive Officer of Sega Sammi Holdings, said in April this year: "in the fast-growing global gaming market, the mobile gaming market has great potential, and accelerating expansion in this area has always been Sega's long-term goal. I am fortunate to be able to announce such a deal with Rovio, a company that owns Angry Birds, a game that is loved around the world and has many skilled employees to support the company's industry-leading mobile game development and operation capabilities. "