In the first half of CINNO Research:2023, the sales of folding screen phones in China increased by 72% compared with the same period last year, and Huawei ranked first.

Thanks to CTOnews.com netizen Brother Black fly's left hand clue delivery! CTOnews.com, August 21, according to CINNO Research data, sales of folding screen phones in China increased by 72% in the first half of 2023 compared with the same period last year, including 51% year-on-year growth in Q1 sales in 2023 and 99% year-on-year growth in Q2 sales in 2023, achieving 11 consecutive quarters of positive year-on-year growth. In the overall smartphone market demand continues to be depressed, the folding screen track rose against the trend.

Although many brands have released new products one after another, in terms of market share, Huawei remained firmly in the Top1 market share in the first half of the year. This is mainly due to the excellent performance of its new folding screen Mate X3, which was launched in March. Once launched, it won the top quarterly sales of single folding mobile phones in China, and led Huawei to the first place in Q2Yan23 market share. OPPO ranks second; Samsung has the third market share and has a stable market share in China with its rich product line; vivo jumps to the fourth place in China; Glory / Xiaomi / MOTO ranks fifth, sixth and seventh respectively.

CTOnews.com notes that Huawei also accounts for half of the ultra-high-end folding screen market above 10,000 yuan, with a 50 per cent market share.

Although the share of vertical folding phones continues to rise, horizontal folding phones, which have a larger display area, still occupy an important market share. According to CINNO Research statistics, folding mobile phones in China accounted for 55% of sales in horizontal folding form in the first half of 2023, accounting for more than half, of which Huawei ranked first. Samsung ranks second in market share, with a relatively large horizontal folding product line; Honor share ranks third, and its second-generation folding product Magic VS outperforms the previous generation; and the top four brands account for 79 per cent of total sales.