Analyst: Nintendo has now moved away from hardware dependence and relies mainly on content to attract users
CTOnews.com, August 22, Nintendo has avoided competing with Sony and Microsoft for console hardware since the Wii era. Nintendo chose to go astray and focus on "gameplay". CTOnews.com reported yesterday that Nintendo President Toshitaro Furukawa recently said in an interview with Nippon Economic News that "instead of pursuing new technology, it is better to pursue how to bring about changes in the game experience."
According to the Sankei Shimbun yesterday, Suzuki, an industry securities analyst, said: "Nintendo now attracts users mainly on content rather than hardware, that is, the possibility that the performance of the next generation of hosts will decline due to their own reasons (poor performance / poor quality, etc.) is very low."
Considering that the previous price reduction of Nintendo's 3DS handset has brought a deficit to Nintendo's finance, and the sales of Wii U mainframe have also failed to meet the target, Nintendo's performance has fallen sharply. Suzuki now believes that Nintendo has moved away from its "hardware-dependent business model" with its Switch console, which "is also based on the strategy of the late president Satoshi Iwata," Suzuki said.
▲ Nintendo has also stepped up its IP promotion to familiarize people with Nintendo's roles from various fields to increase the number of users, such as the brilliant achievements of this year's "Super Mario Brothers Movie" and the new film "Legend of Zelda: tears of the Kingdom", which have had a positive impact on Nintendo hardware sales.
Nintendo's Switch 2 model is just around the corner, and according to previous sources, the next generation of Nintendo Switch will be priced at $399.99 (CTOnews.com note: about 2882.53 yuan), with a customized Nvidia Tegra T239 processor, 720p screen, support for 24gbps HDMI 2.1, support for 10 bit HDR and 4K60 output, no support for 120Hz refresh rate, running memory for 8GB, equipped with 64GB eMMC storage Obviously, Nintendo does pursue "relying on content to attract users".
