He Xiaopeng: the MONA model is the beginning of Xiaopeng's second and third brands, and it is expected to sell at least 100000 vehicles a year.

CTOnews.com August 28 news, earlier today, CTOnews.com had reported Xiaopeng car and Didi Chuxing strategic cooperation news. As the core of this strategic cooperation, an A-class intelligent electric vehicle will enter the market as the first product of Xiaopeng Automobile brand-new brand. It is expected to be mass-produced in 2024. The project code of this vehicle is "MONA."

After the official publicity cooperation, Xiaopeng CEO He Xiaopeng said at the media communication meeting that MONA model will be the beginning of Xiaopeng's second brand and even the third brand, and will focus on TO C and take into account TO B's online car-hailing market.

In terms of details, the SKU (inventory unit) of MONA model brand is mainly to create high-level driverless, and a small part is aimed at shared travel, and NGP will also be introduced. However, this new model, which is priced at 150,000, He Xiaopeng claims that it will become a "150,000-class explosion" and is expected to sell at least 100,000 yuan a year, or even "much higher than this figure."

According to the official announcement of Xiaopeng Automobile, through cooperation, Xiaopeng Automobile will formally enter the multi-brand strategy stage, further strengthen the technical competitive advantage of A-class market products, and make intelligent driving technology become standard in the most mainstream market segment.