Hundreds of employees have been affected, and sources say Apple will no longer provide human customer service on social platforms and supporting communities in October.

CTOnews.com August 31 news, according to foreign technology media MacRumors reported that Apple plans to cut social media, support forums on the after-sales consultant position, it is reported that hundreds of employees will be affected, most will be transferred to telephone after-sales support.

The report quoted a number of sources saying Apple plans to cut after-sales consultant positions in X (Twitter), YouTube and Apple Support Community, where users will not be able to get manual customer support after October 1 this year.

CTOnews.com Note: It is reported that since October, users have contacted @AppleSupport account on X platform, sought after-sales technical support through comments on YouTube platform, wanted expert support in Apple support community, and no longer provided manual customer service.

If the user initiates an inquiry, the official will automatically send a reply inviting them to contact after-sales support through Apple's official channels.

It is reported that Apple's adjustment has affected hundreds of employees, with news that most employees have begun training and will then be transferred to telephone customer service. For some employees who were unable or unwilling to transfer, Apple said that if it was not for physical reasons, they refused to transfer to other chat-based customer service positions, which caused anger and frustration among some team members.

Sources say the training and transition will be completed in November, and employees who do not want to transfer will need to find another way out.