Disney announces a three-month discount for new Hulu + Live TV members

Thanks to CTOnews.com netizens Alejandro86 and soft media users 1520111 for their clue delivery! CTOnews.com, September 10 (Xinhua)-- last month, Disney announced that it would increase the price of advertising-free Disney + and Hulu members from October 12, and said it was "actively exploring" ways to crack down on password sharing, similar to the measures recently implemented by Netflix.

Disney now announces that it will offer users a three-month discount on the Hulu + Live TV package for $49.99 a month, which is $20 lower than the normal $69.99 (the price will rise to $76.99 a month after the discount ends).

According to reports, the discount package is applicable to new subscribers and eligible existing subscribers (there is no Hulu subscription in the past month), including Disney+ (with advertising), Hulu (with advertising), ESPN+ (with advertising) and live TV with more than 75 channels.

Starting October 12, the price of Hulu + Live TV will rise to $76.99, as will the prices of ad-free Disney + and Hulu subscriptions.

$7.99 per month for advertised Disney+: (CTOnews.com Note: currently about RMB 59) (unchanged)

Advertising-free Disney+: is $13.99 per month (currently about RMB103) (previously $10.99)

Hulu with ads: $7.99 per month (unchanged)

Ad-free Hulu: $17.99 per month (currently about RMB132) (previously $14.99)

During Disney's quarterly earnings call last month, CEO Bob Iger also talked about password sharing on Disney + and Hulu. Iger said it was "actively exploring ways to solve the problem of account sharing" and hoped to implement it later this year.

Iger did not give specific figures on how many Disney + accounts were shared by people outside a single family, but he said the number was "very large." As a result, the company has made preventing password sharing "an important priority", and he sees it as an opportunity to help the company grow its business.