Microsoft expands its Xbox brand and reaches a partnership with F1 team BWT Alpine for the first time

Thanks to CTOnews.com netizens Wu Yanzu in South China for the delivery of clues! CTOnews.com Sept. 19, Microsoft Xbox recently announced that it has signed a multi-year partnership program with BWT Alpine F1 team, making the team an official game console and PC Game Pass partner.

This is also the first time that Microsoft Xbox has cooperated with F1 team, which has mainly established cooperation with football, basketball and other sports organizations. This cooperation is considered to be an important milestone for Microsoft to expand its Xbox cooperation.

"Xbox and Alpine share common values in terms of diversity, fairness and inclusiveness, and we look forward to bringing the fun and community of games and racing to more users around the world through this exciting partnership," Jerret West, Xbox's chief vice president of game marketing, said in a statement.

The partnership will kick off this weekend at the F1 Lenovo Japan Grand Prix, when the Xbox and PC Game Pass logos will appear on BWT's HALO, as well as Microsoft's existing sponsor logo on the front wing end plate.

CTOnews.com is enclosing the press release of the cooperation between the two companies, which can be read in depth by interested users.