Shulou(Shulou.com)11/24 Report--

CTOnews.com, September 20 (Xinhua)-- Square Enix's current financial situation is not optimistic due to poor sales of games such as final Fantasy 16, and CTOnews.com has previously reported that Bloomberg estimates that Square Enix will lose nearly $2 billion in market value as a result of the book. (CTOnews.com Note: current about 14.56 billion yuan).

▲ Picture Source "final Fantasy 16" game poster Square Enix recently released the information of the financial results presentation meeting held in August this year, during which the then president, Takashi Tong, answered several major questions that the media paid attention to.

On the "final Fantasy 16" game sales, Tongsheng Longji said that the game initially sold 3 million copies, which is in line with the company's expectations, in the future Square Enix will continue to promote the expansion of sales strategy, in line with the further popularity of PS5, so that more people can play the book.

When asked "what do you want to do after taking over as president this year", Tonson believes that in the hope that the company can achieve "profitability improvement", the company still has room to improve its operating profit margin:

We will start with these years of high-definition works, in addition to challenging the new IP, for those potential existing IP, we will also increase investment to upgrade them to 3A-level works.

Of course, the return on investment will be fully taken into account, and then Square Enix will turn its IP into a long-term and stable source of revenue through its "publishing, entertainment and merchandise sales division" to curb the volatility of games and eventually become a system that can improve profitability.

Referenc

Square Enix wants to 'upgrade some existing IPs to AAA status'

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.