Microsoft Advertising works with Snapchat to support promotional links in My AI

Thanks to CTOnews.com netizen Alejandro86 for the clue delivery! CTOnews.com Sept. 26, Microsoft Advertising and Snap announced a partnership to support promotional links in Snapchat's My AI chatbot.

It is understood that Snapchat has more than 750 million active users every month and sends billions of messages every day. The partnership will promote promotional links in Snapchat's My AI, one of the most widely used consumer chat robots.

The sample ad CTOnews.com for CDW, ADT, and Amazon notes that advertisers can see the impact of Snap traffic in the Microsoft Advertising publisher report, which is under the "Microsoft sites and Select Traffic" category. In the testing phase, advertisers found that the number of mobile displays in this category increased by more than 15%, while maintaining or increasing the cost of each acquisition.

In addition to its current partners Snap and Axel Springer, Microsoft said it plans to expand its new advertising options to more partners soon.