President Capcom said the price of modern games is too cheap and should be raised.
CTOnews.com September 26 news, Japanese game company Capcom President Haruhiro Tsujimoto recently made some controversial remarks at the Tokyo Game Show 2023, he believes that the price of modern video games should be raised.
According to Nihon Keizai Shimbun, Tsujimoto spoke on a number of topics at the Tokyo Game Show, including the rising cost of game development. Tsujimoto said he felt the price of the game should reflect these cost increases, and the current price is too cheap.
"I personally feel that game prices are too low," Tsujimoto said."Modern game development costs are about 100 times higher than in the NES era, but software prices haven't gone up that much.
"In order to attract talented people, it is also necessary to raise wages," Tsujimoto said. Considering wages are rising across the industry, I think raising the unit price of games is a healthy way to do business. "
While some game publishers have started charging $70 for games, Capcom hasn't done so yet, with standard versions of Street Fighter 6 and Resident Evil 4 remakes selling for $60 each at launch.
CTOnews.com notes that Capcom announced last year that it would raise employee base pay by 30 percent and introduce a new bonus system more closely tied to company performance.
Tsujimoto also said he doesn't think the current economic environment will affect video game sales, saying: "Business confidence and high prices don't have much to do with the game industry. Just as the recession won't stop people from going to the cinema or seeing concerts by their favorite artists, quality games will continue to sell well. Even when Lehman Brothers collapsed, the game sold well. "
Capcom shares hit a new all-time high of 5,270 yen in May and have broken that record several times since, peaking at 6,520 yen in July.
Capcom sold 41.7 million games in the fiscal year ended March 31, 2023, setting a record for the most games sold in a single fiscal year.