Cook: Apple will hire more staff and invest more in the field of generative AI

CTOnews.com, September 29 (Xinhua)-- Apple CEO Cook said in an interview that the company wants to hire more people to work in artificial intelligence (AI) in the UK, according to BBC.

Cook reiterated that Apple is actively studying AI technology and said Apple's investment in the UK and AI is expected to increase. He also stressed that artificial intelligence technology already supports some features on Apple devices, such as fall detection, collision detection and predictive autocorrect text for iOS 17.

▲ official website according to foreign technology media The Information previously reported that Apple has greatly increased its investment in the field of artificial intelligence. Apple has set up a team called Foundational Models. Although the team is only 16 people, Apple spends more than millions of dollars a day on research in the field of AI.

CTOnews.com has reported that similar to OpenAI's ChatGPT, Microsoft's Bing, Google's Bard and other big language models, Apple has developed a "Ajax" framework for the AI project and its own internal chat robot, which some engineers call "Apple GPT."

The "Ajax" platform is based on Google's Jax machine learning framework and runs on Google Cloud. Apple considered signing a contract with OpenAI and tried OpenAI's technology, but abandoned the plan.