Ahead of all automakers, the survey shows that Tesla had the highest brand loyalty in the first half of 2023.

According to CTOnews.com Global Mobility's analysis of new car registration data for the first half of 2023, Tesla has the highest consumer brand loyalty among all automakers, reaching 68.4%, well above the industry average of 50.6%.

Skip Global Mobility points out that Tesla's full range of models have high customer retention, with Model 3 performing particularly well, with more than 74 per cent of consumer brand loyalty. Interestingly, these customers usually buy Tesla Model Y.

"Tesla has proved that it has a strong relationship with its customers, despite increasing competition in the pure electric vehicle market," said Vince Palomarez, deputy director of loyalty product management at Stemp Global Mobility. Reasonable price cuts and timely incentives can help boost interest and maintain the brand's positive momentum. "

CTOnews.com noted that other automakers that performed well in brand loyalty in the first half of 2023 were General Motors (GM), whose consumer loyalty was ahead of 2022. Buick Land Rover also did well, increasing its brand loyalty by more than 10 percent.

Overall, Sipp Global Mobility points out that brand loyalty rates in the automotive industry remained at 50.6 per cent in the first half of 2023. For comparison, this figure was 54.7% in the first half of 2019, tracked to 54.8% in the first half of 2020, 52.7% in the first half of 2021, and further dropped to 50.6% in the first half of 2022. The decline in these figures may have been affected by the epidemic, leading to inventory shortages and supply chain problems.