Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen partial division Sao Huang 4100 eyes clue delivery! CTOnews.com October 10 news, analysis company Data.ai today released "the first anniversary of the mobile field, its user spending has exceeded $150 million" article, disclosed the mobile game information.

It is reported that since the public beta in 2020, the total amount of player spending has exceeded the $1 billion mark. The game is second only to the No.1 "Glory of the King" and almost twice as fast as "Endless Duel," which is currently the second highest MOBA game in the world in terms of cumulative user spending.

▲ Source Data.aiCTOnews.com learned from the article that in the first half of 2023, the total player expenditure of "League of Legends Mobile Games" was about 150 million US dollars (CTOnews.com Note: currently about 1.094 billion yuan), among which Chinese players accounted for the highest proportion.

▲ Source Data.aiData.ai indicates that League of Legends Mobile Games provides a MOBA mechanism, hero and player progression system similar to the PC version. The mobile version simplifies the mechanics slightly, and its game rules are optimized for mobile devices. As a result, novice players are more receptive, and veteran League of Legends players can maintain their participation.

Similar to other MOBA games, League of Legends Mobile Games is realized through in-app purchases and subscriptions, and players can obtain proprietary game skins and items. Most MOBA games also take an innovative approach to keeping players engaged by allowing non-paying users to earn premium items simply by participating in daily quests and special activities.

League of Legends Mobile Games was no exception. It provided a unique treasure chest raffle function-Soul Treasure Chest. This was a raffle system that provided exclusive rewards from a limited prize pool. Once a prize was won, the prize would no longer be provided in the pool, which meant that players had a certain degree of predictability about the prizes they could obtain. Such systems incentivize players to participate regularly, thereby guaranteeing engagement and user spending.

▲ Source Data.ai

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