Shulou(Shulou.com)11/24 Report--

Tmall Singles Day is approaching, Taobao is internally testing the large model native AI application Taobao ask ushered in a number of upgrades, its home page added "use me to pick goods" function, support users to select footprints, shopping carts, collection of multiple goods for comparison, Taobao ask can intelligently analyze the similarities and differences of goods, their respective advantages, and generate purchase suggestions to assist consumers to make efficient consumption decisions.

Taobao asks about the new ability to compare goods.

In addition, the commodity recommendation ability of Taobao is also constantly being optimized. while the commodity recommendation accuracy is further improved, it can also summarize product details, user feedback, and intelligently generate commodity evaluations. and added short videos, live broadcasts and other richer forms of commodity display.

The Singles Day shopping spree is about to begin, and for now, a series of upgrades asked by Taobao revolve around the e-commerce scene, trying to create a smarter AI assistant for Taobao users before Singles Day.

Taobao asks about commodity recommendation ability before / after upgrade

At present, Taobao ask is the first generative AI used in the e-commerce industry. Through AI Q & A, it can clarify consumers' vague and complex shopping needs and solve the long-tail problem that traditional search cannot solve. Previously, Taobao has revealed that ab tests show that compared with the existing e-commerce search recommendations, Taobao ask significantly increased users' willingness to buy, with a higher e-commerce conversion rate. In addition, Taobao ask has a wider range of consumer application scenarios in terms of living consumption, information search, creative content generation and so on.

In May this year, the newly established Taobao Tmall Group identified three major directions: "user first, ecological prosperity, and science and technology-driven". At present, including Taobao ask, has launched AI ecological partnership program, Universal Lab, AI fitting room, AI decoration, AI creation assistant and other AI applications for merchants and industries.

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