Taotian Group: Tmall set the "lowest price of the whole network" as the core goal of Singles' Day this year.

Thanks to CTOnews.com netizen Alejandro86 for the clue delivery! CTOnews.com October 14 news, Taotian Group announced at Tmall double 11 launch meeting, Will "The lowest price of the whole network" as the core target.

Industry sources revealed that Taobao will add two new types of goods this year: "low prices on the whole network" that claim to guarantee the lowest prices of all e-commerce platforms at the same time, and "official reductions" that do not require cross-store orders and single product prices drop by more than 15%. In addition, Taobao ten billion subsidies will launch "buy expensive must compensate" service. As a contrast, Tmall Double 11's main promotion method has been "cross-store full reduction."

According to the Paper News, insiders revealed that the "lowest price of the whole network" is completely different from the KPI of GMV (total commodity trading volume), DAU and other indicators in previous years, directly from CEO Dai Shan. In addition, the platform will also be fully inclined to the brand that provides low-priced goods on the whole network at the merchant end. This year, Tmall Double 11 will add "Daily Low Price" activity during the activity.

In terms of time rhythm, Tmall Double 11 will open at 20:00 on October 24 this year, and set two waves of official opening time, 20:00 on October 31 and 20:00 on November 10 respectively.

CTOnews.com reported yesterday that Taobao Tmall Double 11 campaign strategy has been released. Su Ruo, commander-in-chief of Taobao Double 11 of Taobao Group Ali Mother Alliance, interpreted this year's play strategy in detail. He said that on the basis of continuing the interactive forms such as guessing red envelopes, treasure hunting in the venue, surprise red envelopes, etc., he also added new play methods such as winning red envelopes and choosing one from two red envelopes. This year's pre-sale period also added a new race play method, will be October 22 at 8 p.m. pre-sale play venue online.