Organization: from January to August, online sales of domestic VR equipment fell 55% compared with the same period last year.

Thanks CTOnews.com netizen soft media new friend 1933769 clue delivery! CTOnews.com October 15 news, Market research agency Luo Tu technology (RUNTO) latest release data show, Since this year, Due to the global economic slowdown, Capital hot spot transfer, Product ecology and poor experience and other multiple factors, From January to August this year, Domestic XR equipment online sales of 173,000 units, Year-on-year decline of 38.8%, Sales of 540 million yuan, Year-on-year decline of 36.2%.

After entering the second half of the year, the market continued the decline in the first half of the year.

▲ Tuyuan Luotu Technology, the same as CTOnews.com collates the specific market segments as follows:

The poor overall market performance is mainly reflected in the VR market, VR products previously accounted for a relatively large market share, thus dragging down the XR market.

1-8 In June, VR equipment online monitoring sales fell 55% year-on-year, AR equipment rose 176% year-on-year.

In terms of product structure, VR online market sales accounted for 68.3%, down 24.7% compared with the same period last year;AR sales share increased from 7% last year to 31.7% this year.

In the AR retail market, Thunderbird Innovation, XReal, Rokid and INMO ranked in the top four, with a total market share of 94.3%.

Micro OLED has become the mainstream of AR product display technology. From January to August this year, Micro OLED's application share in AR online market reached 94.8%, a year-on-year increase of 40.8%.

According to the forecast of Luotu Technology, the sales volume of consumer-grade AR equipment in China reached 220,000 units in all channels this year, with a year-on-year growth of 120%.

reference

Original report: It is estimated that the sales volume of China's consumer market will reach 220,000 units in 2023, up 120%