Analyst: Huawei Mate 60 Pro is too popular, Apple iPhone 15 series phone sales fell sharply year-on-year
CTOnews.com, Oct. 16 (Xinhua)-- sales of Apple's latest iPhone 15 series phones in China do not seem to be satisfactory, according to a study by Bloomberg analysts.
Sales of the iPhone 15 series fell in the first 17 days after launch, compared with the iPhone 14 series in the same period last year, with analysts estimating a decline of about 4.5 per cent, according to Counterpoint Research.
For Apple, that means losing millions of devices. Apple shares fell nearly 1% in pre-market trading on the news.
Analysts pointed out that sales of Apple's new iPhone 15 in China were not as expected, reflecting continued weak consumer demand and the rise of competitors such as Huawei.
Jefferies analyst Edison Lee and others said Huawei's overall sales had surpassed Apple's overall sales due to the unexpected debut of the Mate 60 Pro, so sales of the iPhone 15 were down by double digits compared with the previous generation.
They believe Huawei has overtaken Apple to become the best-selling smartphone maker in Greater China and predict that the trend will continue until 2024.
However, this month is not all bad news for Apple, at least the U. S. home market has shown a very strong sales trend.
CTOnews.com inquiries found that Apple will report quarterly results on November 2, including sales from July to September, including, of course, the first week after the launch of the iPhone 15, so we can better understand the sales of the iPhone 15 series in Greater China.