Tmall: this year's Singles Day holiday launched an official direct drop on a large scale for the first time, adding a "network-wide low-price" lightning logo.

Thanks to CTOnews.com netizen West Window old clues delivery! CTOnews.com October 20 news,"Tmall spokesman" public number issued a document announced, This year in the original cross-store full 300 minus 50 basis, For the first time large-scale launch of official direct drop, Official said "Don't make up a single, One discount, More than 80 million hot goods all year low price! "

CTOnews.com notes that this year's Double 11 offers will have a very visible lightning logo: those marked with "low prices on the whole network" can dynamically compare prices on the whole network to ensure low prices on the whole network; those marked with "official direct drop" are low-priced goods throughout the year. (There is no need to make up the list for the goods with the mark, one is discounted)

Officials said that this year's Double 11 will issue the largest red envelopes and coupons in history:

88VIP coupons: 88VIP coupons with a total value of 20 billion yuan will be issued during Double 11 this year, which can be used in combination with other discounts. This is also the coupon that double 11 consumers look forward to most every year.88 VIP users can also use the flower installment interest-free when purchasing goods with a unit price of more than 100 yuan;

Taobao live red envelope: Taobao live broadcast united 18 anchor and more than 100 super big brands, in the direct broadcast room to send another 1 billion red envelope, watch live broadcast can receive;

Brand member red envelope: brand merchants also prepared 1 billion red envelopes for their own member users, and it is cheaper to join members and buy them again;

Interactive game red envelope: Every year there will be interactive Mini games on Taobao, this year's game is "Fantasy Island General Mobilization," a total of 1 billion red envelopes will be issued.