Amazon launches "seller-only" AI tool Amazon Ad with one click to generate advertising pictures

Thanks to CTOnews.com netizens Xiao Zhan cut, West window old clues delivery! CTOnews.com October 26, Amazon issued a press release yesterday, announcing a generative AI tool for sellers of goods, claiming that sellers can use the tool to add a background generated by AI to their products.

▲ Touyuan Amazon, citing its own survey conducted in March this year, claimed that 75 per cent of "marketing failures" of advertisers were due to poor content. Amazon used two toaster ad images to compare, with a "kitchen background" toaster image with a 40% higher click rate than a "blank background toaster ad image."

Colleen Aubrey, senior vice president of ▲ Picture Source Amazon Amazon Ads, said that making attractive and differentiated advertising ideas increases costs and requires advertisers to have experience in image design software. So Amazon launched its own Amazon Ad AI tool to make it easier for sellers to create advertising images.

CTOnews.com learned after inquiry that as long as the seller in the Amazon Ad console, first select the product body and then click generate (Generate), the AI tool will produce a set of "life style" images, and can adjust the image content by entering text prompts.

▲ source Amazon is reported that the AI tool is currently in the testing stage and is only available for specific users, but Amazon said it will expand the testing scope in the future.

In addition to image generation, Amazon also launched a text generation service for sellers of the platform in September this year. Sellers only need to enter a few words or words to describe the product, and the system will automatically generate "high-quality product description text" for sellers to edit.