YouTube announces worldwide crackdown on advertising blocking software

Thanks to CTOnews.com netizens Coje_He, soft media users 1520111, Alejandro86 for the delivery of clues! CTOnews.com, November 1 (Xinhua)-- YouTube announced in June that it was conducting a "small experiment" around the world, requiring users of ad-blocking software to turn them off in order to view content on the platform.

Now that this is no longer a "small experiment", YouTube says it will step up its crackdown on ad-blocking software worldwide and encourage users to choose to allow ads or pay to subscribe to YouTube Premium (ad-free version).

When users watch YouTube videos using ad blocking software, they will see information similar to the screenshot above. The most important point, CTOnews.com notes, is that "video playback will be blocked unless YouTube is added to the whitelist or ad blocking software is turned off."

Christopher Lawton, communications manager at YouTube, said the use of ad blocking software violated the platform's terms of service. "Advertising supports a globally diverse ecosystem of creators and allows billions of people to watch their favorite content on YouTube," he said.