Apple's revenue in Greater China in the fourth quarter was 15.08 billion US dollars, below expectations of nearly 2 billion US dollars.

CTOnews.com, Nov. 3, AAPL.O (AAPL) Q4 revenue of $89.5 billion in fiscal 2023 is expected to be $89.24 billion, compared with $90.15 billion in the same period last year.

Revenue in the Greater China region in the fourth quarter of 2023 was $15.08 billion, with market estimates of $17.01 billion, nearly $2 billion below expectations.

Still, from a single point of view, Apple CEO Cook still said that iPhone achieved a quarterly revenue record in mainland China.

Apple expects sales in the iPad and wearable categories to fall sharply in December, revenue in the next quarter is expected to be the same as last year, Mac revenue growth will accelerate in the next quarter, and iPhone revenue is expected to grow in the next quarter.

CTOnews.com Editor's Note: Apple's flagship iPhone phone market has been significantly hit by competitors in China since September 2023, and it is believed that it will not be too optimistic for the next natural quarter.