Sony Interactive Entertainment Announces acquisition of iSIZE to enhance AI Video processing solution

CTOnews.com November 3 news, Sony Interactive Entertainment issued a press release today, saying that it has reached an acquisition agreement with iSIZE. The latter is a London-based company specializing in in-depth learning for video transmission.

Ueli Gallizzi, senior vice president of Sony Interactive Entertainment Future Technology Group, said in a statement:

The artificial intelligence solution built by iSIZE brings new insights to the media and entertainment industries, not only effectively saving traffic, but also significantly improving video quality.

Through this acquisition, Sony Interactive Entertainment hopes to give full play to the expertise of iSIZE and apply machine learning to video processing. This will benefit our series of R & D work as well as our video and streaming services.

The translation of Sony Interactive Entertainment blog post by CTOnews.com is as follows:

Founded in 2016 and headquartered in London, iSIZE has a team of talented engineers and technical experts who have developed a software solution to optimize video.

For example, the company has built an AI-based perceptual preprocessing solution that allows traditional third-party encoders to produce higher-quality video at significantly lower bit rates.