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Porsche China CEO: at present, the size of the Chinese market can not support Porsche's domestic production.

Shulou Source: shulou.com Published: 2023-11-24 21:47:09 10月03日 Update

CTOnews.com, November 5, Porsche China CEO Michael Kirsch said today at the sixth Shanghai Expo that the current sales and scale of Porsche in the Chinese market can not support Porsche's domestic production.

"Porsche is a luxury brand, so we will not simply mass produce, we will pay more attention to customers' personalized options and special needs," Tuyuan PexelsMichael Kirsch said. "for domestic products, we will continue to pay attention to and evaluate."

As early as 2018, Obom, then chief executive of Porsche and now chairman of the board of Volkswagen Group, pointed out, "Porsche's total production is not large, broken down into each car line will be less, so it is not cost-effective to start production in China. If Porsche sells more than 100000 single models a year in China in the future, we will also have a plan."

CTOnews.com noted that Porsche's official sales figures showed that Porsche had a weak performance in the Chinese market in the first three quarters of this year, delivering a total of only 60700 vehicles, down 12 per cent from a year earlier.

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