There are huge video ads on Alipay's App home page.

November 6 news, some users today found that Alipay App home page appeared as long as 10 seconds of huge video ads. After users open Alipay, the home page will pop up a half-screen Rio cocktail ad, click and jump to the official flagship store of Rio.

According to Questmobile, Alipay App now has more than 800 million monthly active users. This time Alipay opens the golden position of the home page, which also means that the pace of commercialization of traffic is accelerating.

At the partners' meeting in August this year, Alipay announced the official launch of the Lighting business promotion platform, opening up a series of accurate marketing tools such as global intelligent promotion, search treasure, brand treasure and so on. Merchants can put in one stop in more than 150 vertical service scenarios, which is also regarded by the industry as a signal that Alipay has officially opened its commercialization.