Vivo applied for registration of "Blue Heart" trademark, as well as "Blue Lake", "Blue River", "Blue Flame" and "Blue Domain".

CTOnews.com, November 8, at the 2023 vivo developer Conference, vivo officially released its self-developed general AI model matrix-Blue Heart large Model, as well as the self-developed "Blue River operating system".

In terms of naming, vivo will launch a series of technologies that start with the color "blue" of the brand logo, so the layout of the trademark is also on the agenda.

Recently, Vivo Holdings Co., Ltd. applied to register the "Blue Heart" trademark, which is internationally classified as a scientific instrument, and the current trademark status is awaiting substantive examination, according to App.

In addition, the company has also applied for trademarks such as "Blue Lake", "Blue River", "Blue Flame" and "Blue Domain", and the international classification is also scientific instruments. At present, the status of these trademarks is still waiting for substantive examination.

According to vivo, the Blue Heart model will contain a total of five parameters of billion, tens of billions and hundreds of billions of parameters, fully covering the core scenarios and leading the industry in model capabilities. Vivo believes that the really good self-development model has five points-- large and comprehensive, strong algorithm, true security, self-evolution, and wide open source.

Vivo self-developed Blue River operating system is known as a future-oriented intelligent operating system that supports large models and multimodal interaction. It is also claimed to be the first operating system in the world to write a system framework in Rust language.