Netflix, Warner Bros. and Verizon offer a discount package for streaming media (with advertising) at $10 per month.
CTOnews.com, Nov. 10, according to the Wall Street Journal, Verizon plans to offer advertising versions of Netflix and Warner Bros. Discovery's Max streaming service for a total monthly fee of about $10 (CTOnews.com Note: currently about 73 yuan), with the original price of $17. The discount package is expected to be announced in the coming weeks, according to people familiar with the matter.
The move shows that the streaming industry is prompting companies to try new bundling strategies in cooperation with telecom providers to attract customers. This service will be the first time that Verizon offers Netflix content with ads.
As part of the deal, both Netflix and Warner Bros. Discovery will share revenue with Verizon. With the news of the upcoming streaming bundles, the market reaction has been mixed. Netflix shares fell 0.4%, while Warner Bros. Discovery rose 1.9%. Verizon's shares, on the other hand, fell slightly by 0.3 per cent.