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Sources say Apple has "special treatment" on the Amazon platform: search pages and product pages are cleaner

Shulou Source: shulou.com Published: 2023-11-24 21:56:53 09月26日 Update

CTOnews.com, 11 / 11 / PRNewswire-FirstCall-Asianet /-- according to Business Insider, there are almost no competitors' ads placed on Apple's product search results pages and product pages on Amazon.

Photo Source: in an internal email disclosed in the Insider report, Apple asked Amazon to provide this "special treatment" to speed up page loading without advertising and possibly increase sales of Apple products.

Taking iPhone as an example, Amazon's search results pages and product pages about Apple products are cleaner than other products, with a small number of advertisements and recommendations at the bottom of the product page, CTOnews.com quoted the media as saying.

Juozas Kaziukenas, chief executive of Marketplace Pulse, an e-commerce research company, said: "it is clear that Apple has reached an agreement with Amazon that other brands cannot. I don't remember any other brands being treated the same way."

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