Take-Two CEO: "GTA" series games will not be filmed, which may damage copyright image.
CTOnews.com, 11 / 11 / PRNewswire-FirstCall-Asianet /-- Take-Two CEO Strauss Zelnick recently talked about whether "GTA" will be adapted into a film and television production on an investor conference call.
Strauss Zelnick said bluntly that the company is not interested in the "GTA" series of films and TV series, and it is not worth the effort. He further explained that if Take-Two makes a film or TV series at its own expense, it can make a lot of money as long as it is successful, but this is unlikely. He also believes that film and television is a very difficult industry. "this is not what we want to do."
He also mentioned another plan-to license the "GTA" series to a third party and get a share of the profits from the film and television production. Of course, he also rejected the plan. In his opinion, even if the movie is a hit, it is not worth the trouble.
Zelnick cited Mattel's "Barbie" as an example. Mattel's licensing profit from the film is expected to be $125 million (CTOnews.com Note: currently about 913 million yuan). It says that if "GTA" is adapted into a film and television production, then Take-Two will be able to earn only a "fraction" of its game business revenue-provided the work is successful.
Of course, he is also not optimistic that "GTA"-themed films will be successful. "our game products can achieve a commercial success rate of 80-90 per cent, but healthy film studios have only a 30 per cent success rate, that is, our licensed films have a 70 per cent chance of failure."
"if the adaptation of 'GTA' into a film and television work is finally successful, although the revenue we can get will certainly be greater than 0, it is not important to what we are doing now. If we fail, our copyright may be hurt."
