JD.com retail CEO head anchor with high commission: now there is one anchor in 10, 000 factories.

Thank CTOnews.com netizens Rimi Ishihara for the delivery of the clue to happiness! CTOnews.com news on November 12, November 11, JD.com retail CEO Xin Lijun introduced the characteristics and advantages of JD.com 's purchase and sale live broadcast at JD.com 's 11 / 11 Media Open Day in 2023. He said that JD.com 's purchase and sale of live streaming is a new e-commerce model, which is different from the traditional live streaming.

Xin Lijun stressed that the core of JD.com 's purchase and sale of live streaming is "no pit fee, no commission." This means that suppliers do not need to pay any fees to JD.com or anchors, nor do they need to go through any intermediate links, but work directly with JD.com to enjoy JD.com 's traffic, logistics, service and brand advantages. In this way, the supplier will be able to provide the most favorable price and the best service to JD.com 's users, achieving a win-win situation.

Xin Lijun also criticized the current high commission situation in the live broadcast industry. He revealed that he was surprised to find that the commission of some head anchors was as high as 20%, which far exceeded the profit level of many enterprises, which were only about 5% in China. "there will be a very strange phenomenon in this industry," he said. "for some head anchors, it used to be a factory with 10,000 people, but now it's 10,000 factories with one anchor."

CTOnews.com noted that public reports showed that Li Jiaqi topped the annual net income list of China's top 100 web anchors with an annual net income of 1.8553 billion yuan. According to the Shanghai Securities News, of the 5274 A-share listed companies, 4897 have a net profit of less than 1.8553 billion yuan in 2021, accounting for 93%. This means that Li Jiaqi's annual net income exceeds 93% of the net profits of listed companies.