Kuaishou double 11 report: full-cycle orders increased by nearly 50%, short video GMV increased by 139% compared with the same period last year

Thanks to CTOnews.com netizens West window past, Alejandro86 clue delivery! On November 12, CTOnews.com, Kuaishou announced that nearly 100 million Kuaishou consumers and more than 1 million merchants and talent participated in the promotion. The number of orders for the whole cycle of Singles' Day increased by nearly 50%, and the number of movable goods increased by more than 50%. The GMV of small and medium-sized businesses (including the amount of unpaid orders sold) increased by 75% compared with the same period last year, and brand GMV increased by 155% compared with the same period last year.

The brand GMV of consumer electricity household industry increased by 624% compared with the same period last year. 83 brands increased by more than 5 times compared with the same period last year, and 68 brands increased by more than 10 times.

E-education brand homework helped the total GMV break through 53 million, the single GMV exceeded 23 million, and the total powder of self-operated stores increased by more than 80,000.

CTOnews.com noted that from a global operation point of view, fast-hand ecommerce pan-shelf GMV grew 160 per cent year-on-year, short video GMV increased 139 per cent year-on-year, and search transaction GMV increased 146 per cent year-on-year.