Dongfeng Motor has released a new strategy, "DNA+", to launch 10 new energy vehicles by the end of 2026.
CTOnews.com news on November 13, November 11, "Dongfeng Motor Co., Ltd. new strategy release" event was held in Wuhan. With the support of both shareholders Dongfeng Automobile Group Co., Ltd. and Nissan Motor Co., Ltd. (CTOnews.com Note: hereinafter referred to as Dongfeng Co., Ltd.) released the "Kai DNA+" strategy.
According to reports, D is the initials of the English name of Dongfeng Automobile Group Co., Ltd., N is the initials of Nissan of Nissan Motor Company, An is the initials of Advancing, which is interpreted as advancing and leading, while the + symbol means refurbishment, iteration and comprehensive upgrading.
Dongfeng Co., Ltd. announced that it will launch 10 locally developed new energy vehicles into the Chinese market by the end of 2026, including Nissan and Qichen brands and Dongfeng brands, including four Nissan-branded new energy vehicles. The first new energy vehicle to independently develop the Nissan brand will be launched in the second half of 2024.
In addition, the joint venture company will take the initiative to carry out export business with the support of Dongfeng Company and Nissan Global: Dongfeng Co., Ltd. will develop the international market, starting from 2025, with an export sales target of 100000 vehicles in the first step. including four Nissan brands of new energy vehicles, and will continue to increase the number of exports according to the actual situation.
In the technical direction, Dongfeng Co., Ltd. will export the electric technology and intelligent driving technology independently developed by Dongfeng Co., Ltd. to the global market, and accelerate the technology to "go out."
