IDC: the demand for notebook computers has slowed down this year, and 14-16-inch mainstream users are "getting smarter".
CTOnews.com November 13 news, IDC consulting today released notebook market segment research report, which shows that in the first half of 2023, consumer market notebook sales of 7.15 million units, a year-on-year decline of 22.2%, the average price fell 160 yuan.
In terms of the overall market, the overall demand of the notebook computer consumer market slowed down in the first half of 2023, showing three characteristics as a whole: "14-16 inch mainstream market users are becoming more and more savvy,""16-inch segment market taking into account multiple demands is rising against the trend," and "high-end market below 13 inches and above 17 inches is steadily rising."
14-16 inch mainstream market users are becoming more and more "savvy"CTOnews.com learned from IDC disclosure data that the current 14-16 inch notebook market segment accounts for nearly 90% of the overall notebook market share.
Whether it is the 14-15-inch thin and light market dominated by office and student groups, or the 16-inch game model segment dominated by gaming uses, the proportion of smart autonomous and frugal crowd users who pay more attention to practicality and cost performance is on the rise.
In addition to focusing on basic parameters such as performance, configuration and thinness, IDC also claims:
When purchasing laptops, professionals who mainly use mobile office pay more attention to heat dissipation performance, mute effect and battery life;
Students who mainly use learning scenes pay more attention to the eye protection performance and color display of the screen;
Game users are more concerned about the screen refresh rate and the smoothness of the screen.
IDC believes that in the macro market contraction environment, all brands have increased marketing publicity and price reduction efforts. On the basis of shopping around, consumers will also collect promotional information through online and offline channels and place orders at the most favorable channels and time points as far as possible.
▲ IDC shows that the development trend of thin and light and large screen is still continuing, and narrow frame and high screen ratio have become important factors to attract consumers. More and more manufacturers put 16-inch screens into the mold of 15-inch notebooks to meet the dual needs of users for thin and portable and large-screen visual experiences.
Driven by some low-priced game models in 2023, the 16-inch segment, which can meet the triple demands of portability, large screen and high cost performance at the same time, won the favor of more savvy autonomous users, and the market share increased against the trend, from 17% in the first half of 2022 to 28% in the first half of 2023, becoming the mainstream market segment second only to 14-inch.
▲ The high-end market of IDC below 13 inches and above 17 inches has risen steadily. Although the market share of high-end thin books below 13 inches and high-performance game books above 17 inches is not high, it has always been the first choice for tasteful users with high demand for face value, quality and performance.
This segment of the user community is well informed about the latest technology trends and has high purchasing power. They are both the people who are most willing to try new products and lead trends in the first place, and the people who are most willing to pay for the latest configurations and technologies.
Taste people also value the brand's self-expression, willing to pay for the brand premium user group will not easily change their own shopping decisions because of the changes in the market environment, so the crowd structure of these two market segments remains stable, the average price also increased by about 300 yuan compared with the same period last year.
