It is reported that Apple will ban shake and jump ads, and a number of top APP have been notified.
CTOnews.com, Nov. 13 (Xinhua) recently, many users have complained on social media that their phones are often disturbed by shake-and-jump ads and accidentally jump to the Singles Day special of shopping software. In response, Chang Lannian, an insider from a big Internet company, said that since November, Apple has notified a number of top APP companies in China to remove gyroscope permissions, and shake and jump ads have been banned, according to time Finance.
According to reports, since November, Apple has notified many types of App, such as online video software, short video software, audio software, mailbox software, asking them to cancel the function of rocking and redirecting ads. The App of Chang Lannian's company is also within the scope of the notice. He revealed that the company may release a new version of App, which will be released on Apple's App Store without a shake-and-jump ad, and the exact timing of the release is uncertain.
Another advertisement practitioner also confirmed this news, his client is also the Internet big company, owns the industry top APP. 'it 's not just top APP that's been notified,'he said. 'there are a lot of other App,' he said.
The shake function calls gyroscope permission, which is a long-standing function that can be used to grab TV red packets and identify songs, but it is now used for advertising jump, and some mobile phones do not have gyro permission switch. Users can't turn it off by themselves.
A staff member of a large mobile phone company said that this jump is a business model developed by App, and it is very difficult for mobile phone manufacturers to make systematic adjustments.
CTOnews.com noted that the China Institute of Information and Communications previously worked with Huawei, Xiaomi, OPPO, Alibaba and other enterprises to develop a group standard T / TAF 078.7-2022, which was released and implemented by the Telecom Terminal Industry Association in November 2022. The standard further details the relevant parameters for the App information window to trigger a page or jump to a third-party application by "shaking" and other ways. It is proposed that the acceleration of the equipment for the "shake-and-shake" action should not be less than 15m/s2, the rotation angle should not be less than 35 °, and the operating time should not be less than 3s.
