Douyin test content payment, will you spend money to browse short videos?

CTOnews.com, November 16, browsing short videos has become a regular form of entertainment in many people's lives, so would you like to spend money on short videos?

According to Tech Planet, short video giant Douyin recently tested a payment service for video content, in which users have to pay to unlock all content when they watch some of the content on the platform.

As you can see from the picture, paid short videos need to be paid with "shaking coins".

According to CTOnews.com query, Doudcoin is provided to users by Tik Tok platform, and users can use Doudcoin to choose and purchase various products or services on the platform, such as virtual gifts, and can recharge 10 Douyuan with 1 yuan.

In other words, it takes 0.1 yuan to watch a paid short video, although the amount is not very large, but there is indeed a payment threshold.

The report also said that unlike previous paid short plays, the paid video content of this test is no longer limited to short plays, a single category of short videos, but also includes daily, knowledge, entertainment and other content. as long as the short video content meets the regulations of the platform, or medium-and long-term video content, can be set to pay for viewing, which means that almost all video content in Douyin can be set as paid content by creators.