IDC: domestic tablet market was better than expected in the third quarter, with shipments of 7.05 million units down 3.4% from a year earlier.
CTOnews.com November 16 news, IDC yesterday released the third quarter tablet tracking report, that this quarter domestic shipments are better than expected.
Tablet shipments in the third quarter were about 7.05 million, down 3.4 per cent from a year earlier. Among them, the consumer market fell 4.3% from the same period last year, and the commercial market grew by 7.4% year-on-year. Shipments of major brands Huawei, Xiaomi and vivo are growing against the trend.
CTOnews.com found that IDC believes that the reason why China's tablet shipments were better than expected in the third quarter was due to the positive progress of mainstream brands in the consumer market, achieving business growth through technological innovation and expanding product lines; on the other hand, the commercial market also continued to restore growth.
In terms of the consumer market, China's tablet consumer market had ups and downs in the third quarter, and the market saw continuous breakthroughs in screen technology, chip solutions and software basic experience made by the upstream and downstream of the industrial chain and terminal manufacturers. Also saw the manufacturers practically launched a more cost-effective popular style products stable basic plate, the market trend first suppressed and then rose.
▲ Tu Yuan IDC in the commercial market, commercial market shipments continue to restore growth, in politics, education, enterprise procurement have shown growth or bottomed out rebound momentum. As a mobile large-screen computing terminal, the productivity attribute of tablet computer will be continuously strengthened under the catalysis of AI, and its value in the commercial consumer electronics market is worth digging deeply.
▲ diagram source IDC
▲ chart source IDC in terms of price distribution, the share of the price range from 2000 to 4000 yuan decreased, while the share of the price range below 2000 yuan increased. In the third quarter, mainstream manufacturers launched a number of highly competitive products, and sales increased significantly during the summer. The average unit price of products in China's tablet market fell 3.0% from the previous quarter.
▲ diagram source IDC
