Nintendo's cross-media strategy worked: Super Mario Brothers Movie boosted game sales, with 16 games in the millions.

CTOnews.com, Nov. 28, Nintendo's cross-media program is paying off. The success of Super Mario Brothers Movie boosted sales of Super Mario Brothers-related games, topping $300 million in royalties and smartphone business in the latest fiscal quarter.

The great success of Super Mario Brothers Movie has aroused strong interest in related games and boosted sales of related games, and many users who have watched the movie have a strong interest in buying Switch and Malio games.

After the release of the Super Mario Brothers Movie in April this year, 6.22 million copies of Malio-related games were sold, and none of these games are new, according to Nintendo's official figures.

CTOnews.com translates some of the contents of Nintendo President Toshitaro Furukawa at the earnings meeting as follows:

The release of Super Mario Brothers Movie in April has had a positive impact on the sales of Mario-related games. Sales of other games also continued to grow steadily, including games from other software publishers, bringing the total number of million best-selling games during the period to 16.