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After Musk said dirty words to the big financiers, X (Twitter) made efforts to attract small and medium-sized brands to place advertisements.

2024-02-29 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >


Shulou( Report--

Thank netizens soft media Xinyou 1933769 for the clue delivery!, December 2, according to the Financial Times, after more than 100 brands, including Apple and Disney, announced that they would stop advertising, the X platform actively adjusted its strategy, hoping to attract more small and medium-sized enterprises and put in more advertisements.

In order to boost the shaky advertising business of the X platform, Musk is actively attracting small and medium-sized enterprises to advertise in order to boost the shaky advertising business after Musk swearing and attacking the financiers who have withdrawn from the X platform. quoted the media as saying that platform X is investing more to boost advertising spending by small advertising companies in an attempt to offset the huge loss of revenue caused by the departure of large advertisers.

The X platform has been attracting small and medium-sized enterprises, but is now putting it on a priority level after Apple and Disney stopped advertising.

A former X advertising sales executive says it is a big challenge for X to attract a small and medium-sized brand market, which currently relies on complex self-service advertising buying tools that allow business owners who do not understand advertising to easily target suitable potential customers.

The former executive added that the shift would be difficult because X lags behind competitors such as Meta, Google and TikTok in advertising and lacks a historical commitment to "committed to building a world-class advertising platform".

The report also points out that friends and former colleagues of X CEO Linda Yaccarino are persuading her to quit, trying to persuade her to resign to protect her reputation.

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