Sales of smartphones in Russia set a record, reaching 2700 million from January to November this year.
Thank CTOnews.com netizens soft media Xinyou 1933769 for the clue delivery! CTOnews.com, December 3 (Xinhua)-- according to the Russian newspaper Izvestia, local market analysts said in an interview that smartphone sales in Russia have set an absolute record this year. From January to November this year alone, the country's total smartphone sales reached 27 million, exceeding the total in 2021.
Analysts said the figure was slightly higher than in 2020, when the market was at its most prosperous, compared with 26 million smartphones sold in the first 11 months of 2021 and 21 million in the same period in 2022.
Russia imported 31.5 million smartphones as of early December, and another 2 million to 2.5 million are expected to be sold this month, according to an analyst at Mobile Research, another analyst. If this forecast comes true, Russia will sell 33.5 million to 34 million smartphones this year, more than ever before.
The report said that the main driver of sales growth this year is the large-scale marketing activities carried out by retailers, especially promotions in cooperation with operators. Among them, Xiaomi, Infinix and other brands have launched a series of preferential activities in cooperation with local operator MTS.
The move to promote Chinese brands to local customers has boosted smartphone sales, according to a retail market participant. At the same time, this growth is also inseparable from the advertising activities, promotions and generally fierce competition of Chinese brands.
On the other hand, record smartphone sales in Russia are also due to people starting to have "spare money", especially in some industries where manpower shortages and rising wages have led to pent-up demand to play a role.
As previously reported by CTOnews.com, Russian electronics retailer M.Video-Eldorado said in July that Chinese smartphone brands dominated the Russian market in the first half of 2023, accounting for more than 70 per cent of total sales, up from 55 per cent in the same period last year. During this period, eight of Russia's top 10 best-selling smartphones came from China.
