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Wechat updates the financial live broadcast admission standard: you must appear in person, and you are not allowed to display K-line.

2024-05-30 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Thanks to CTOnews.com netizens for the same clue delivery! CTOnews.com news on December 18, recently, Wechat officially updated the "video number of financial science live broadcast access standards", which will take effect on December 18, 2023. The standard is applicable to video anchors who publish financial popular science live content during live streaming activities, and provide clear rules on live broadcast standards, application and revocation procedures, and qualification requirements.

It stipulates that live broadcasts of financial science require anchors to appear in person. Without the written permission of Tencent, anchors are not allowed to induce users to invest through live broadcasting. It is not allowed to output specific investment suggestions through the studio, including but not limited to: analyzing and forecasting specific industries or stock sectors, coming to a conclusion on the future market, showing K-chart, and explaining and analyzing the values and trends among them. For example, if the anchorman conducts a live broadcast of science around the relevant knowledge of the securities fund, in order to ensure the timeliness of the knowledge, the anchorman may not use the method of pre-recording for live broadcast.

In addition to standardizing the behavior of anchors, for users who intend to broadcast live broadcasts of financial science, the "access criteria" also set out strict application and revocation procedures and ensure a good "entrance gate" in terms of qualifications.

The full text of CTOnews.com is as follows:

In order to further improve the content quality of video number financial popular science live broadcast, continuously optimize the live broadcast experience, and protect the legitimate rights and interests of users, Tencent hereby announces that in accordance with laws and regulations and platform rules such as Wechat Video account Operation Code and Wechat Video account Live Code of Conduct, Tencent has formulated the access Standard for Video account Financial popular Science Live Broadcasting (hereinafter referred to as "this Standard").

I. scope of application

1.1 the applicable subjects of this standard include Wechat video account users, VJs and joint broadcasting users (hereinafter collectively referred to as "VJs") to release financial and popular science live content during live broadcasting activities, including, but not limited to, live cover, theme, product title, VJ's name and avatar, picture background, background music, content displayed or narrated by VJ, etc.

1.2 "Live broadcast of financial science" refers to the popular science explanation given by the anchor around finance-related knowledge (including, but not limited to: stocks, bonds, funds, banks, insurance, trust, etc.) through the studio.

II. Live broadcast specification

1. VJs need to meet the following requirements for live broadcasts of financial science and technology:

(1) submit and approve the admission application in accordance with this standard, and within the period of validity (1 year from the date of approval of the application)

(2) there must be a real person.

(3) the account for live broadcast shall only be used by the applicant, and may not be lent, leased or shared for live broadcast by others.

two。 Without the written permission of Tencent, VJs may not induce users to invest through LVB, including, but not limited to:

(1) drain or induce users to external links, applications, accounts, etc.

(2) explain the stock selection tools in stock speculation software (such as operation methods, stock selection formulas, etc.), or recommend specific financial products such as stock speculation / recommendation / investment and financial management software.

(3) to induce the purchase / investment of financial products by ensuring investment returns, advocating industry trends, and showing the comparison of returns before and after investment.

(4) to induce minors to invest.

(5) recommend or provide specific financial products or services (e.g. stocks, funds, securities, spot, futures, foreign exchange, loan products / services, insurance products / services, etc.).

3. It is not allowed to output specific investment suggestions through the studio, including, but not limited to:

(1) analyze and forecast specific industries or stock sectors, and make a final conclusion on the future market.

(2) show the K-chart, and explain and analyze the value and trend in it.

4. To conduct a live broadcast of science around the relevant knowledge of stocks, securities and funds through the live broadcast, the studio should indicate the real name, employment number and company of the anchor. For example, if the anchorman conducts a live broadcast of science around the relevant knowledge of the securities fund, in order to ensure the timeliness of the knowledge, the anchorman may not use the method of pre-recording for live broadcast.

5. The VJ shall also abide by the requirements stipulated in the platform rules and agreements such as the Wechat Video account Operation Code and the Wechat Video Live Code of Conduct.

III. Application and revocation process

1. Application process

Users who wish to conduct financial popular science LVB can submit their application through [initiate LVB-menu in the upper right corner-Service and income-specific LVB qualification]. After being reviewed by the video number team, the review result will be fed back within 7 working days. If the application is approved, it will be valid for one year from the date the application is approved. If the application expires within the time limit, the user should reinitiate the application.

two。 Undo proc

If the user needs to cancel the application, the user can submit the cancellation application to weixinlive@tencent.com. For details, please see the attachment.

Revoke the letter of application

Revoke the admission application template

IV. Qualification requirements

1. Enterprise main body

two。 Individual subject

Note:

1. Applicants are required to submit JPG pictures or PDF documents.

two。 If the qualification requirements of the above categories are changed by laws and regulations, Tencent will make adjustments accordingly, please pay attention to them in time.

3. A VJ can only apply for one account. If you need to change the application account after the application is successful, you need to revoke the admission in accordance with the admission revocation process and then reapply.

V. complaint and handling

If Tencent discovers by itself, or receives a report or complaint from others that your behavior or published content violates this standard and the relevant rules and agreements of the video number, Tencent has the right to stop live broadcasting, remove illegal content and cancel access at any time without notice. And according to the violations and circumstances, take measures against the offending users, including but not limited to warning, stopping or partially stopping the provision of services, suspending or permanently suspending the services providing live broadcast or comment capabilities, suspending or permanently suspending the services of some or all functions of video accounts and related Wechat accounts, suspending or permanently suspending the live broadcast rights of financial and popular science accounts.

VI. Other instructions

1. Tencent has the right to adjust, modify, improve, optimize, upgrade or cancel the qualification access application, evaluation and revocation process in accordance with business development plans, national laws and regulations or regulatory authorities, and you shall not pursue Tencent's liability for breach of contract or tort.

two。 If the VJ's qualification certificate, employment organization and other information changes or expires, you need to cancel the qualification application or update the relevant information to Tencent within 10 working days from the date of the change (submit to weixinlive@tencent.com). If the VJ fails to synchronize the relevant change information with Tencent, Tencent has the right to deal with the VJ in accordance with "5. Complaint and handling" of this standard. In addition, if the VJ fails to synchronize the relevant change information with Tencent or the false license causes any dispute or causes relevant losses to Tencent, it shall be resolved by the VJ himself, and Tencent has the right to pursue the VJ's liability for breach of contract.

VII. Dynamic documents

This is a dynamically updated document, and we will modify and update its content according to emerging problems, relevant laws and regulations or the needs of product operation, and formulate new rules to ensure the user experience. Please check this document regularly to get the latest information.

Shenzhen Tencent computer system Co., Ltd.

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