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Canalys: Xiaomi successfully established its brand image in Africa, and its related market share increased by 100% in the third quarter.

2024-04-25 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >


Shulou( Report--, December 19, according to Canalys's analysis of the African market in the third quarter of 2023, learned that the market remained ahead in the third quarter, accounting for 48% of the market share, Samsung ranked second with a market share of 26%, and Xiaomi rebounded and the market grew by 100% in the third quarter, accounting for 11% of the market share.

In the face of macroeconomic challenges, demand in the African market remains relatively stable. Demand for mid-range phones in Africa has also increased, driven by power restrictions, while people are paying more attention to high-quality screens and long-range smartphones to meet their entertainment needs during power outages, Canalys said.

Canalys mentioned Xiaomi's success in building an ideal brand image among African consumers, such as red rice's A2, Note 124G, 12 and 12C, as well as its strategy in North African countries such as Egypt and Morocco.

▲ Review: Hongmi Note 12 TurboCanalys also claims that local teams of manufacturers are taking advantage of their broad asset layout and global product portfolio to consolidate their position in the African market, and Honor and Xiaomi have an impact on the market through cost-effective and diversified products.

While consumers are gradually switching to mid-range devices such as Xiaomi, OPPO and realme, Samsung is betting more on "high-end" phones to promote folding screen phones in order to consolidate its position in the high-end market.


In the third quarter of 2023, the smartphone market in Africa was resilient, growing by 12% despite macroeconomic fluctuations.

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