IPhone wants to push Siri? The problem of user shyness needs to be solved first.

CreativeStrategies, a research institute, conducted a survey of mobile voice assistants. According to the survey, although 98 per cent of iPhone users said they had used Siri voice assistants, only 3 per cent used Siri in public places or in front of other people.

IPhone wants to push Siri? Solve the shyness problem first (picture from Landt)

CreativeStrategies wrote in a survey that as low as 3% of iPhone users use Siri in public, which shows that communicating with devices makes a lot of people uncomfortable. Many people in the United States are used to making loud phone calls in public places, but they are still not used to using Siri.

CreativeStrategies researchers also found an interesting phenomenon: Android users are far more likely to use voice assistants in public places than iPhone users, four times more than Siri users. But if you're in a car, Siri usage is much higher than Android voice assistant. 62% of iPhone users have used Siri in their cars, compared with 37% for Android.

From the data of the survey report, it can be seen that most users are still not used to using voice assistants in public places. If Apple wants to vigorously promote Siri, it needs to solve the embarrassing problem of users using voice assistants in public places.