IOS14.5 online reverse tracking user privacy function

Apple today reminded developers that Apple will implement app tracking transparency (App Tracking Transparency) starting with upcoming updates to iOS14.5, iPadOS14.5 and tvOS14.5, MacRumors reported.

This function requires that the application must obtain the permission of the user before tracking the user data. After the iOS14.5 update, users will receive a pop-up reminder when they open the app for the first time, asking if they will allow the app to track user activity.

A few days ago, Apple CEO Tim Cook revealed in an interview with a podcast called Sway that the anti-tracking user privacy feature will be launched in the next few weeks. "Privacy is a top priority in the 21st century and I think we are in crisis," Cook said. A few years ago, I thought companies would manage themselves and get better, but I don't believe it anymore. I'm not a big fan of regulation, but I think regulation is necessary. "