Apple added "Shopping" category to double 11 in App Store.

It is said that Singles' Day is getting closer and closer, and the atmosphere can be felt everywhere as if it were New year's Day. How crazy is this e-commerce frenzy? Even Apple App Store, which has always been aloof, has opened up a new category, which is like a rhythm to help you buy.

Yesterday, App Store added a new category of "shopping". In order to welcome the arrival of China's Singles Day shopping festival, "Shopping" app such as "JD.com", "VIPSHOP", "SUNING" and "original Life" have provided exclusive extra discounts for iOS users. At the same time, the "shopping" category has also selected some "shopping preferences" app for iOS users, such as "good warehouse" and "stock".

In fact, behind this behavior is a major trend that mobile terminals occupy a larger and larger proportion in the shopping behavior of users. As a "shopping preference" on App Store, such as "good warehouse" and "stock", the actual data show that a large proportion of orders and profits come from iOS terminals. According to Flurry, the use of shopping app grew by 174% in 2014, faster than any other category of app over the same period.