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Series 7 shipments fell before the release of Apple Watch Series 8, but Apple still dominates the global smartwatch market

Shulou Source: shulou.com Published: 2023-11-24 10:17:43 10月03日 Update

CTOnews.com August 26, Apple has announced that it will hold a "Far Out" special event at 1: 00 a.m. Beijing time on September 8. This is still in the form of an online launch, which is expected to bring new products such as the iPhone 14 / Pro series and Apple Watch Series 8, as well as the launch of the official version of iOS 16.

Counterpoint Research recently released the latest global smartwatch report, which has both good news and bad news for Apple.

On the downside, shipments of the Q2 Apple Apple Watch in 2022 failed to keep pace with the growth of the entire smartwatch market. The overall market grew by 13 per cent, while Apple Watch shipments grew by just 8 per cent.

In addition, the Apple Watch Series 7 continued to decline, with the balance of sales shifting to older and cheaper models.

On the plus side, Apple has maintained its market dominance, with only a slight decline in its share. Apple's share of the smartwatch market fell from 30.6% in 2021 to 29.3% in 2022. But Apple still sells more than three times as many smartwatch devices as its nearest competitor, Samsung.

Samsung smartwatches did manage to grab second place from Huawei, increasing its share from 7.4 per cent to 9.2 per cent. Huawei's smartwatch share fell from 9.0% to 6.8%.

CTOnews.com learned that North America is still the largest market for smartwatches in the world, but India is growing faster than China to rank second. However, this is due to the influx of extremely cheap basic models of smartwatches.

"the noteworthy market this quarter is India, which grew by 347% year-on-year, surpassing China to become the second place. This quarter, 30% of the models shipped in the Indian market sold for less than $50, and major local brands launched cost-effective models, lowering the barriers to entry for consumers.

The Chinese market, which ranked second last quarter, fell to third place, with shipments down 10 per cent from a year earlier, as consumer demand shrank as a result of the COVID-19 blockade and slow economic growth.

Europe, which ranked third last quarter, fell to fourth place with a year-on-year decline of 13 per cent against the backdrop of the war between Russia and Ukraine. "

As for Apple Watch Series 3, it seems destined to end production eventually because it does not support watchOS 9 systems.

It remains to be seen whether Apple Apple Watch Series 8 will win popularity. So far, no major design changes are expected for the new Apple Watch, and there are few changes to the S8 processor. Most exciting sensors, such as blood pressure and blood sugar measurements, may still have to wait.

This time Apple Watch Series 8 may be equipped with a new temperature sensor, mainly for fertility tracking and better sleep tracking performance.

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