LG Electronics has nearly 66% of the European OLED TV market, more than three times that of Sony.

August 30 news, according to foreign media reports, thanks to the excellent large-size OLED panel displayed by LG, LG Electronics also has obvious advantages in global OLED TVs. They have launched a number of OLED TVs and are in the forefront of the industry in terms of market share.

Data from research institutions show that LG Electronics has a dominant share of 65.8% of the European OLED TV market, far higher than other manufacturers and more than three times that of No. 2 Sony, which has a market share of 17%. In third place is Philips, with a market share of 11%.

Data from the research institute also show that Europe is the world's largest television market. Of the 213.5 million televisions sold worldwide last year, 23% were in the European market, nearly 1/4.

A survey by research institutions found that European users have a higher preference for high-end TVs that sell for more than $1500, which has contributed to a steady increase in sales of OLED TVs with better display and higher prices in Europe, accounting for 44 per cent of global OLED TVs sold last year, reaching 2.9 million units. Sales this year are expected to reach 3.4 million, up 17% from a year earlier.

LG Electronics has launched OLED TVs with screen sizes of 42 inches, 48 inches, 55 inches, 65 inches, 77 inches, 83 inches and 88 inches. They will also show the 97-inch OLED TV at the Berlin International Consumer Electronics Show (IFA 2022), which starts on Friday, which will be the largest OLED TV in the world and is expected to be available in the fourth quarter. The fourth quarter, which has a holiday shopping season, is the peak season for consumer electronics and household appliances.