Station B claims that the trademark of "bilibili" is rejected, which does not meet the standard of determining a well-known trademark.

CTOnews.com news on September 14, September 13, bilibili affiliated company Shanghai Magic Information Technology Co., Ltd. and the State intellectual property Office information and telecommunications administration (information, telecommunications) administrative judgment of the first instance was made public.

According to the documents, Shanghai Phantom Information Technology Co., Ltd. filed a request for invalidation of the disputed trademark "bilibili" held by a food company and submitted relevant evidentiary materials to the State intellectual property Office.

The court held that the focus of this case is whether the application for registration of a trademark in dispute constitutes that the trademark applied for registration of different or dissimilar goods in the Trademark Law is to copy, imitate or translate a well-known trademark that others have registered in China, misleading the public and causing the interests of the registrant of the well-known trademark to be harmed.

CTOnews.com learned that the documents showed that because the evidence on record was insufficient to prove that the cited trademark "BILIBILI" had a high reputation in its approved training and other services, the cited trademark did not meet the standards for the identification of well-known trademarks in Article 14 of the Trademark Law, and the court ruled to reject the claim of the plaintiff Shanghai Phantom Information Technology Co., Ltd.