The sudden increase in the number of YouTube videos can not skip ads caused public anger, and the official response said it was just a test.

Beijing time September 16 news, usually, YouTube shows only two ads before the video starts. But in recent weeks, some users have reported seeing as many as 5 to 10 ads that cannot be skipped. The addition of opening ads to YouTube really angered a lot of users.

But Google's platform responded to the media by saying that adding a large number of unskipped ads was just a test.

Earlier, some netizens tweeted that watching a 45-minute video would be interrupted nearly 10 times by a five-minute advertisement.

▲ image source: Twitter screenshot

"at YouTube, we are focused on helping brands connect with audiences around the world, and we have been testing new ways to display ads to enhance the audience experience," a YouTube spokesman said in a statement. " We did a small experiment around the world in which viewers played multiple ads in a single advertising module when they watched longer videos on TV. Our goal is to provide a better experience for the audience by reducing advertising time. "

In other words, the test is to show viewers more ads at the beginning of the YouTube video, rather than separating them.

A spokesman for YouTube added: "We have finished this small experiment." But it is not clear whether the platform will raise unskipped advertising rates in the future.